Zane Donahoo | Why P. Terry's Blends IT & Marketing | ChatGTM S2 E39

Inside The Conversation

*YOUTUBE DESCRIPTION*

*What happens when the person leading restaurant technology also leads digital marketing?*

In this episode of the *ChatGTM Podcast*, hosts *Michael Beck* and *Chad Horn* sit down with *Zane Donahoo*, Vice President of Technology & Digital Marketing at *P. Terry's Burger Stand*, to explore why the future of restaurant leadership lives at the intersection of technology, marketing, operations, and data.

Zane shares how P. Terry's approaches digital transformation without losing sight of hospitality, why IT and marketing can no longer operate in silos, and how AI is helping restaurants make smarter decisions while creating better guest experiences.

From modern restaurant technology stacks to loyalty, customer data, digital ordering, AI, and organizational alignment, this conversation is packed with practical insights for restaurant operators, technology leaders, marketers, and executives.

IN THIS EPISODE

✅ Why P. Terry's blends IT and marketing

✅ Using AI to improve restaurant operations

✅ Building a modern restaurant technology stack

✅ Loyalty, customer data, and digital engagement

✅ Leading cross-functional teams

✅ Balancing innovation with hospitality

✅ What's next for restaurant technology

GUEST

*Zane Donahoo*

Vice President of Technology & Digital Marketing

*P. Terry's Burger Stand*

ABOUT CHATGTM

The ChatGTM Podcast features exclusive conversations with the founders, CEOs, operators, authors, and technology leaders shaping the future of hospitality.

Hosted by *Michael Beck* and *Chad Horn*, each episode explores leadership, AI, innovation, restaurant technology, go-to-market strategy, and the ideas transforming our industry.

*New episodes every week.*

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QUESTION FOR THE AUDIENCE

*Should restaurant IT and marketing report together—or should they remain separate departments?*

Let us know your thoughts in the comments.

#ChatGTM #RestaurantTechnology #PTerrys #HospitalityTechnology #RestaurantLeadership #DigitalMarketing #RestaurantMarketing #AI #RestaurantAI #HospitalityLeadership #DigitalTransformation #RestaurantOperations #CustomerExperience #MichaelBeck #ChadHorn

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